What can be tracked, will be tracked
Kristina Kirjanova, Leonie Askes, Steven Hazenberg, Leyre San Miguel and Markéta Kučerová
Participants max. 25-30 (participants should carry a portable device with them such as a laptop, tablet, mobile phone, etc.)
As information professionals, we are aware of data tracking and its significance and implications to society. More data is generated each day and companies have grown interested in this type of user information, as it can yield worthwhile profits. A consequence of this data tracking is personalised search, which affects the way we search online. Search results are catered to our interests and personal perspective, at the expense of our privacy and new, reliable and impartial information. This can be addressed on a user level. Many tools and options are available online, which enable anyone to reduce personalisation and improve personal privacy.