Workshop 7
The conflict between data mining and online privacy
Kevin Röder, Mick van Galen and Suzanna Nieuwenkamp
Participants max. 30
Digging for useful data in these millions of gigabytes collected by companies is called Data Mining. With help of data mining it is possible for companies to create very precise profiles of you as an internet user. What if we tell you companies know everything about you? Creating profiles and base your marketing on these profiles is called online behavioral targeting. In our workshop we are going to show you how companies use online behavioral targeting to reach out to you as an internet user by ads and you will learn all about the ugly truth of data mining.